In the Digital Age, the tools to build brand awareness, either for your personal or business brand, are readily available; from websites, blogs and forums to social media and mobile apps. How you present your brand and how you interact with your audience across these platforms is what makes users either feel good about engaging […]
The holidays are the point of time you want to reconnect with old friends, relatives and family. Maybe you are still too busy with your workload or sending personalized emails to each person on your mailing list is an uphill task which is why you need to use Holiday email.
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting your marketing plan organized for the […]
Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with precision. You’ve given it a go for a while, with some decent results. Now what? You know by now that content marketing isn’t static. Things are always changing. How will you stay ahead of those changes? You […]
1. The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. 2. The Law of […]