2018 State Of Marketing

We wanted to know what the current marketing stats say about common phrases like…

…you need a marketing plan to be successful.

…you must document your marketing strategy and processes.

…quality content is more important to success than quantity.

The list goes on.

However, everything is anecdotal until the data prove it. And we’ve discovered some interesting things that will surprise the marketing industry.

Now… we’re going to share these exclusive insights with you.

Because armed with them, you can:

  • Transform the way you make decisions based on what really works—and what doesn’t.
  • Benchmark your activities against the most successful marketers in our study.
  • Glean insight to plan what you should start doing—and stop doing (immediately).
  • Assess where your marketing stands in relation to your peers.

Read on and get all the insights for yourself…

…or grab the full 2018 State of Marketing Strategy Report Kit that includes ALL of our findings, a bullet-point overview of the key marketing strategy insights, a marketing strategy template, and a marketing plan kit.

We’re not simply here to dump interesting data in your lap.

We want you to do something with it. So grab those marketing goods and get cranking—before your competition puts them to use.

Here’s an overview of the key findings.

Top 4 Marketing Statistics Insights:

  1. Top marketers document their marketing strategy.

    Marketers who document strategy are 538% more likely to report success than those who don’t.

  2. Top marketers document their marketing processes.

    Marketers who document process are 466% more likely to report success than those who don’t.

  3. Top marketers set goals.

    Marketers who set goals are 429% more likely to report success than those who don’t. And 81% of those successful, goal-setting marketers achieve them.

  4. Top marketers conduct audience research.

    Successful marketers are 242% more likely to report conducting audience research at least once per quarter. And 56% of our study’s most elite marketers conduct research once or more per month.

We had assumptions about what factors positively correlate to marketing success. To put them to the test, we measured all data against successful marketers—and the struggling ones, too.

Turns out, we were wrong about a few things.

Now, let’s jump into the marketing statistics and see what they have to offer you.

57% of Marketers Report Positive Marketing Results

We asked a simple question,

“Is your marketing successful?”

Just over half of marketers reported positive results. With 48% reporting they “somewhat agree,” and 9% reporting they “strongly agree.”

This left 43% of marketers reporting either “neutral” or lackluster results.